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Starbucks Korea Sales Reportedly Drop Amid Backlash Over Marketing Campaign
[출처/시간] MT Newswires - 4:35 AM ET, 05/26/2026 04:35 AM EDT, 05/26/2026 (MT Newswires) -- Starbucks' (SBUX) Korean unit has suffered a "very significant" drop in sales following a controversial marketing campaign, Reuters and other media outlets reported Tuesday. The coffee chain is facing backlash over its "Tank Day" tumbler promotion, which critics said trivialized a deadly 1980 military crackdown. The chairman of Starbucks' local operator ha
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May 26, 2026
[출처/시간] MT Newswires - 4:35 AM ET, 05/26/2026
04:35 AM EDT, 05/26/2026 (MT Newswires) -- Starbucks' (SBUX) Korean unit has suffered a "very significant" drop in sales following a controversial marketing campaign, Reuters and other media outlets reported Tuesday.
The coffee chain is facing backlash over its "Tank Day" tumbler promotion, which critics said trivialized a deadly 1980 military crackdown.
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The chairman of Starbucks' local operator has issued a public apology amid a growing boycott campaign.
Starbucks did not immediately respond to MT Newswires' request for comment.
리포트 잘 봤습니다. 경쟁사 비교 차트가 한눈에 들어와서 좋네요. 다음 분기 가이던스가 어떻게 나올지 궁금합니다.
같은 섹터의 ETF 흐름도 함께 보면 더 좋을 것 같습니다.
의견 감사합니다. 곧 섹터 ETF 비교 차트를 별도 임베드로 추가할 예정입니다.