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개장 전 · Aug 17, 2026, EDT · 정보기술 · 매수

Starbucks Korea Sales Reportedly Drop Amid Backlash Over Marketing Campaign

[출처/시간] MT Newswires - 4:35 AM ET, 05/26/2026 04:35 AM EDT, 05/26/2026 (MT Newswires) -- Starbucks' (SBUX) Korean unit has suffered a "very significant" drop in sales following a controversial marketing campaign, Reuters and other media outlets reported Tuesday. The coffee chain is facing backlash over its "Tank Day" tumbler promotion, which critics said trivialized a deadly 1980 military crackdown. The chairman of Starbucks' local operator ha

[출처/시간] MT Newswires - 4:35 AM ET, 05/26/2026

04:35 AM EDT, 05/26/2026 (MT Newswires) -- Starbucks' (SBUX) Korean unit has suffered a "very significant" drop in sales following a controversial marketing campaign, Reuters and other media outlets reported Tuesday.

The coffee chain is facing backlash over its "Tank Day" tumbler promotion, which critics said trivialized a deadly 1980 military crackdown.

The chairman of Starbucks' local operator has issued a public apology amid a growing boycott campaign.

Starbucks did not immediately respond to MT Newswires' request for comment.

3 Comments

  • 김지나 Aug 15, 2026 at 4:38 am

    리포트 잘 봤습니다. 경쟁사 비교 차트가 한눈에 들어와서 좋네요. 다음 분기 가이던스가 어떻게 나올지 궁금합니다.

  • 장창국 Aug 16, 2026 at 4:38 am

    같은 섹터의 ETF 흐름도 함께 보면 더 좋을 것 같습니다.

  • KRinus Aug 17, 2026 at 1:38 am

    의견 감사합니다. 곧 섹터 ETF 비교 차트를 별도 임베드로 추가할 예정입니다.

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